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A QR code enables consumers to trace their gold’s origins and to discover the positive environmental and social impacts of their purchase.
Member mines have a positive impact on the communities in which they operate, giving rise to employment, local investment, and positive initiatives.
SMO only work with approved mines, those carefully selected member mines that adhere to the strictest ESG principles and undergo an annual assurance audit.
SMO offers assurance that their gold has been responsibly sourced and is fully traceable to a single mine, operating with transparency.
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Our mission is to drive universal change within the mining and jewellery industries. Established in 2017, SMO offers fully traceable, responsible gold, at scale.
SMO was founded in 2017 by Dan & Charlie Betts, in response to a growing demand for responsibly sourced gold.
While alternatives such as Fair Trade, Fairmined and recycled gold have existed for some time, there are limitations due to artisan production, pricing premiums and small quantities, all insufficient to satisfy the growing global demands of conscious consumerism. The provenance of gold came into question, amongst a rising consciousness of the social & environmental impact of the mining industry.
